Most visitors come to your website searching for valuable information – give it to them!
Shopping behaviors have significantly changed over the past 10 years. Consumers look to Google as a trusted advisor instead of asking a sales person. They visit websites to research, compare and ultimately help them make purchasing decisions.
Marketers using Content Marketing Today
Many businesses have recognized this and use this to their advantage. They understood that getting found online and putting helpful content in front of prospects when they need it and how they need it, will get them the business. Businesses are not evaluating IF they should start looking into content or inbound marketing, but how and where to get started.
Content Marketing Generates 3x More Leads than Traditional Marketing
Content Marketing is an integral part of Inbound Marketing. Without content, Inbound Marketing does not work.
The content centers around each of your buyer personas and on where they are at in their buyers journey. It personal, informative and valuable to your prospects. It educates without selling.
But that does not mean it does not convert!
For every dollar you spend on content marketing, you will get three times as many leads as with traditional marketing methods. And on average, content marketing costs 62% less!
Attract interested prospects with engaging content
Most businesses believe that a steady flow of promotions and advertisement will eventually convince a potential buyer to buy. But buyers have become skeptical and need anywhere from 5 to 10 touch points before buying.
In today’s information-driven world, the business with the most valuable and up-to-date information will attract the most visitors. Since those searchers are reaching out to solve a problem, they are highly interested in a solution: your product or service.
Great, so what’s the problem?
The biggest challenge is to find internal resources and talent to provide consistently fresh content at a pace that meets marketing goals.
According to a recent CMI study, companies are spending 33% of their marketing budget on content marketing, but only half of the marketers are confident in their abilities to provide effective content.
With our help, you can offer targeted and engaging content that stands out while presenting information in a non-interruption format.
To produce the best content for your target audience we follow a well thought out content marketing process:
- Identify your ideal clients (buyer personas) and what buying cycle stages they are in
- Create a content strategy
- Create and manage an editorial calendar
- Interview internal experts and/or customers
- Copy write and design content such as blog posts, ebooks, whitepapers, and videos
- Submit content for review and approval
- Create calls-to-action and landing pages to capture leads
- Promote your content using social media, email marketing and, of course, your website.