C-Level Management Will No Longer Pay For Marketing Without Proven Return-on-Investment (ROI)
Here is the scary news: C-Level Management will not tolerate any marketing initiatives that do not show a return on investment because they are fed up spending obscene amounts of money on traditional outbound initiatives like print or direct mail or paying for email lists filled with unqualified leads without actually knowing how it contributes to the bottom line!
Inbound Marketing Can Prove ROI & Is More Effective Than Traditional Marketing
Inbound Marketing is different. Not only can you tie back each dollar spent to the results achieved, is also achieves better results than traditional marketing: On average inbound marketing activities fill your sales pipeline with 54% more (and better qualified) leads than outbound marketing!
But it does not only generates more and better leads, it creates a better user experience for prospects and customers! Instead of interrupting what people are interested in with advertisements they rather tune out, companies create content that people are looking forward to consuming! They do so by creating content and assets that align with their prospect’s interests and needs to organically attract them to your website.
For over 10 years, inbound marketing has proven to be the most effective marketing method for doing business online. In fact, 3 out of 4 marketers worldwide is embracing it – so it is likely that your competition is too.