Did you know that 51% of in-store purchases are researched online before?
Local SEO has become increasingly important for brick-and-mortar stores. But many small businesses simply are too busy figuring out how to get more people in the door or just get through their day-to-day business.
And some people think they do not need an optimized website:
Oh, I don’t need SEO! I never had anyone contact me from my website!
Yes, because no one can FIND your website!
Small businesses can simply not ignore the importance of local SEO for their offline business.
- 1 out of 2 Google searches is for local information.
- 82% of local searches follow up with a visit to the store, a phone call or a purchase within an hour of the search
- 75% of consumer spending happens within 15 miles of the consumer’s front door.
Benefits of local SEO
By investing in local search engine optimization, you will reap multiple benefits:
- Increase the chances of ranking higher than your competition. If your business (and not your competition) shows up in search engine result pages (SERP’s) when people are looking to buy locally, chances are you will get the sale.
- Higher conversion rates. People who come to you via search are more likely to convert into customers since you offer what they are looking for.
- Investment, rather than cost. Local advertisement is a cost factor that you can switch on and it will generate some business. A locally optimized website will bear fruit long after you paid for it.
- Get your brand out there. Being found online by local searchers will boost your brand awareness and recognition.
What does Local SEO mean?
Local SEO is different from organic SEO (even though they both overlap in some areas). There are several aspects that are relevant:
Google+ Business page & Google Places for Business. It is crucial to register and optimize those pages correctly as this information will be used by Google for its maps, right-hand box in the search results pages and so on. Google will verify your address and ownership of the business. This will allow you to reply to customer reviews provide even more information about your business.
Local Authority. Google loves people with authority. You cannot claim it, you have to earn it. But if you are the most trusted and knowledgeable used car salesman or fitness instructor in town, then show it off.
Valuable Content. Content is a huge factor in Inbound Marketing as well as in SEO. Without great content, there is nothing to optimize – nothing for search engines to read. Answer your clients most burning questions and you become not only an authority, but also rank higher and shorten your sales process.
Local Citation Building. Structured citations commonly include the business name, address, phone number, also called NAP information. It is important to do this correctly as abusing citation building can back-fire. It is important to use quality business listing websites for the citations that are relevant in your vertical. Also, the accuracy of these citations is essential to executing a successful citation building.
$10.8 billion sales are lost every year because of incorrect or missing business information online – 49% have the wrong or no address. – Yext
Organic SEO. It is just natural that websites that rank well organically would rank well locally in a local context. So, on-site optimization and off-site outreach are fundamental building blocks before ranking well period.
What does it cost?
Our SEO services depend greatly on your needs.
First, we talk to you and understand where your business stands and where you are going. Then we conduct a thorough audit of your website to get a better understanding of how your website performs, where the key issues are and where you are missing opportunities.
We will quote you on a price based on what you really need – not a standard one-size-fits-all SEO package. However, you can expect to pay anywhere between $2,000 – $3,500 a month depending on the scope of the work and how fast you want to see results.