Category Archives: Marketing

What Comes First: New Website Or Better Content?

What Comes First: New Website Or Content?

By | Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, SEO, Web Design | No Comments

I have to admit, the whole who-was-first-the-chicken-or-the-egg situation is intriguing to me. How can there be a chicken without an egg and an egg without a chicken? As an intelligent adult, I know the problem is purely philosophical, but still… Moving on. A lot of marketers ask themselves the chicken-or-the-egg question…

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#Blizzardof2015

How 10 Brands Succeeded and Failed At #Blizzardof2015

By | Content Marketing, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Social Media | No Comments

Do you remember Oreo’s You Can Still Dunk in the Dark Tweet during the SuperBowl Blackout? This tweet was retweeted almost 15,000 times. The company received thousands of new Twitter followers and nearly 20,000 new Facebook likes. If done right, this kind of genius real-time marketing is a great opportunity for…

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