In addition to her Etsy shop, Wendy wanted to have a fresh, new website that converts visitors into sales. Before, all of her traffic was either from people who knew of her site or from her paid advertising. Google could not even index most of her site which was built on a fancy website template. Once people wanted to buy her beautiful quilts they could not figure out how, because it was so hard to use. Now, it’s easy to navigate, easy to shop and fully indexable and searchable by Google.