It’s Not About You, It’s About Them
Whether you like it or not, your website is not about you. It is all about your customers, prospects and those you would like to become your prospects. It’s about their pain points, their challenges, and about possible solution strategies.
As they research their problems online, they are looking for websites like yours to offer them helpful advice, valuable insight, and practical ways to solve their problems. What they are not looking for is a company pitching to them — regardless of fit or where they are in their decision-making process!