More High-Quality Prospects: Lead Generation

Not knowing who is coming to your website can be very frustrating. But there is no reason why you should feel like you are constantly in the dark!

We equip your website with the ability to track your visitors' movements on your website. Then we offer helpful resources, such as eBook, whitepapers, and checklists, that your visitors cannot resist. Once they enter some personal data in exchange for the download or access to the resource, you know exactly what website pages they viewed, which blog posts they read, and which other landing paged they were interested in.

This allows you to better understand, which products or services they are interested in, what stage of the buying process they are in, and how to follow up — making the sales conversation a friendly, helpful, and proactive outreach rather than a cold, unprepared outreach! 

90% of your website visitors won't be ready to make a purchase decision just yet. Rather than passively waiting for them to come to you, we can nurture them with personalized, yet automated workflows over time until they are ready to be handed over to your sales team as hot leads.

Our team has extensive experience generating leads for B2B companies, especially for technology companies, software manufacturers (Microsoft Partners is our specialty), as well as sustainable / Triple Bottom Line businesses. Our customers highly enjoy the following benefits:

• Stop relying on black books and cold calling. Noone likes cold calling and solely relying on individuals' connections to generate new business is a risky proposition. By turning your website into a lead generation engine, you shift towards a reliable, growing pipeline of incoming leads.
• Highly qualified leads. Because our lead generation efforts are laser-focused on the needs of your buyer personas, the generated leads will be highly qualified and interested in your products or services.
• Nurturing over time. Without Inbound Marketing, your lead will complete most of the buying decision process without you. Through lead nurturing you can influence your visitors by providing them with helpful information along the way. 
• Significantly decrease the amount of time your sales person spends on prospecting, data input, and lead research/verification — freeing up your sales person to spend the majority of their time to do what they do best: sell,
• Keep all sales records stored in a central and safe location, accessible only by authorized users. This prevents the old-fashioned, non-collaborative "black book" mindset and gets everyone working towards to same goals.